SEO, or search engine optimization, is the technique of increasing the ability to “see” a webpage or site in a search engines’ organic search results. In other words, it’s the working to get a website to appear higher in the search engines for a specified search. In relations to internet marketing, SEO takes into consideration what people are searching for so that the website or page can be made relevant to appear as a result for specified targeted group of online viewers. The optimization of a website may include the use of and changes to HTML, addition of relevant content, increasing the number of backlinks to your site through advertisement and promotions, analyzing the friendly usability the website is for customers, and many other strategies.
In addition to “SEO” being designated for the term “search engine optimization,” it can also reference the consultants of the enterprise optimization world as “search engine optimizers.” These are companies, like Impressive SEO that offer assistance to their clients in creating projects to optimize their website or specific online page. In some instances of optimizing a website, changes to the source code of a site is required so SEO in some aspects also can require some design and development abilities.